photo credit: dro!d
Are you utilizing social networks for your small business? Are you ready to bridge your small business with the millions who use Myspace, Facebook, or Linkedin? Let’s say you run a profitable photography business from home and are looking for new brand exposure and free marketing. You’ve already utilized local print media, craigslist and word of mouth for advertising, so what else can you do? Have you considered utilizing a social network and reaching out to new prospective customers? If you have a brand and existing business, this could be a fantastic boost for sales. I want to start a series here on The Passive Dad and focus each week on one social network to find out how it could boost your business and your brand. If you already utilize a social network with your small business, I want to hear from you. Has it brought more traffic to your website or more emails from prospective clients?
This week I want to ask the question: “Do you mix business with pleasure?” Do you bridge your personal life with your business life? One example using the professional photographer, should the photographer offer personal information through the social network? If your business is Scott’s Photography, then people will also know you as Scott the husband, cousin, grandson, neighbor and business owner. If you sell photo equipment online, do you want customers to know about your non-business friends? Is it professional to have family pictures for your branded business website? I really think this could give mixed messages for clients and you would want to really think about the impact it could give. But, if your brand is you or your name, then that would be different. For example, if you are selling and marketing a nutrition program, you might want to consider having friends and family give testimonies of your product. Have you lost over 100 pounds and want to show the world your progress? That could be a perfect opportunity for increased sales and marketing through the social network.
Next week we will look at Flickr and the ability it has to transform your website, blog, or personal business. Could social networks offer another passive income to your site?Do you already use social networks for your small business, I want to hear from you. How has it changed your business?